PACIFIC
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Next Chapter Meeting
PNW/ASI Fall 2011 Meeting
Saturday, October 22, 2011
9:15 a.m.-5:45 p.m.
Water Resources Education Center
4600 SE Columbia Way, Vancouver, WA
Our next chapter meeting will be held on October 22 at the Water Resources Education Center in Vancouver, Washington. The full agenda, along with travel and hotel information, is available in the Registration Packet.
Meeting overview:
James Keeffe, author of Two Gold Coins and a Prayer: The Epic Journey of a WWII Bomber Pilot and POW (http://www.appellpublishing.com/), will share his experiences in writing his father’s memoirs.
Madge Walls will share her marketing tips and facilitate a discussion on other indexers’ experiences. Topics include traditional marketing techniques, social networking and blogging, and unusual approaches that were successful.
Sherry Smith returns with her popular “Indexing Problems: Share Your Approach” session in a longer format!
We are planning to gather for drinks and an informal pub-style dinner on Friday night at McMenamin’s on the Columbia River, about a mile west of the Water Resources Education Center (http://www.mcmenamins.com/299-mcmenamins-on-the-columbia-home). If you would like to join us, please RSVP on the registration form on the last page of this packet so that we have an accurate headcount.
Saturday's dinner will be at Thai Orchid, 1004 Washington Street, Downtown Vancouver
(http://www.thaiorchidvancouver.com/) During dinner, raffle items to raise money for our Publishers Outreach Program will be on display and tickets can be purchased. We will hold the drawing for these items during dessert.
Saturday's speakers and presentations:
Experiences Writing World War II Memoirs
Jim Keeffe, author of Two Gold Coins and a Prayer: The Epic Journey of a WWII Bomber Pilot and POW, shares his experiences writing his father’s memoirs. Two Gold Coins and a Prayer has won several awards, including the 2011 IBPA Benjamin Franklin Award for Autobiography/Memoir, the 2011 Next Generation INDIE Book Award for Memoir (Historical/Legacy/Career). The book was also just named a finalist in the Military Writers Society of America’s “Air Force” category. For more information about Jim and his book, visit http://www.appellpublishing.com/.
Marketing Workshop
Building an indexing business is a major challenge, and it never stops. We’re marketing to editors, production managers, and authors who we will never meet in person and who have no reason to use our services over some other anonymous person’s. During her long career in real estate, Madge Walls learned to be a fearless and organized prospector. In this workshop, you’ll learn to break down the process into small, manageable pieces to remove the intimidation factor. We’ll focus on getting set up, identifying sources of business and where to find them,keeping records, what to say and to whom, making your pitch distinctive, follow up, rewards to keep you going, and much more. Input from participants is welcome; we will all learn from each other. Madge has presented this workshop at the national ASI conference in Portland in 2009, and at Chicago/Great Lakes Chapter in 2010. And she knows a whole lot more now than she did then!
Madge is also facilitating a discussion, where we will share our experiences with promoting ourselves and our businesses. Madge is asking selected veteran indexers who will attend to talk briefly about their experiences with blogging, social networking, and some unusual approaches that were successful.
When she was laid off from her job as Director of Sales for a new home builder in Colorado Springs in 2006, Madge Walls decided it was time to turn her career toward her true interests: writing and associated endeavors. By chance, she learned about indexing as a career and decided to investigate. Five years later, she is a full-time freelance indexer, working for publishers, packagers, and authors worldwide. She lives in Wilsonville, Oregon, and enjoys reading, walking, swimming, and writing fiction. She taught real estate licensing school on Maui for 6 years and has published four books. Her next novel will be out later this year.
The Problems of Indexing
This session will be a large group discussion facilitated by Sherry Smith. We will share the strategies we use for solving some of the recurring indexing problems we encounter. Those problems include space limitation decision-making, the inconsistencies associated with multiauthor books, chart and table information, cover letters with index submission, name changes for the same object, the metatopic, and scheduling overlapping projects. This session will be fun, invigorating, and enlightening.
Sherry Smith, a freelance indexer for over 15 years, discovered the profession after earlier careers in psychology, business, and word puzzle writing. She specializes in scholarly books that cover a variety of subject areas including economics, environmental studies, history, correspondence collections, agriculture, political science, and art collections. She is an active member of the Pacific Northwest Chapter, serving as an officer, assisting with the Publishers Honor Roll, and coordinating the Pro Bono Program and the Volunteer Recognition Program.
At ASI’s national level, she has served on the Wilson Award Committee and written articles for KeyWords. Other publications include Inside Indexing: The Decision-Making Process, written with Kari Kells, and a Sherry Smith (facilitator) chapter in the upcoming Indexing Names. In her spare time, she hikes with a camera and binoculars.
Hotel information for out-of-town travelers:
The Red Lion at the Quay in Vancouver, located at 100 Columbia Street three miles west of the Water Resources Education Center, has extended a courtesy rate of $81/night, plus tax, for a room with one queen bed to the chapter. A room with two queen beds or a single king is $91, plus tax, per night; and a similar room with a riverfront view is $121/night, plus tax.
Rooms must be reserved by Saturday, October 8, to take advantage of this special rate. To make a reservation, call the Red Lion directly at (360) 694-8341 and mention the “American Society for Indexing Pacific Northwest Chapter courtesy rate.” A complementary airport shuttle is available.
These negotiated room rates are available for up to three days before and after our meeting on October 22. Cancelations must be received 24 hours before arrival to avoid forfeiture of one night’s stay plus tax. Changes to a reservation upon arrival at the hotel, such as checking out early, are subject to a $50 fee.
For more information about the Red Lion at the Quay, go to http://redlion.rdln.com/. Please note that if you make a reservation through the website, you will not receive the special negotiated room rate above. Call the Red Lion directly to receive the discounted rate.
PayPal payments for registration fees:
We are trying out a new payment option with PayPal. You may pay by credit card or by using a bank account linked to your PayPal account. Be sure to mail your registration form separately to the address in the registration packet.
Past Indexing workshops and meetings
in the Pacific Northwest Chapter
General Meeting and Board Meeting Archives
Informal Gatherings / DrySider Gatherings / Other Gatherings
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